SUCCESS STORY:
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| Dr. Jill Geering Matheson – Alaska Dr. John Shank – Alaska Dr. Demske – Alaska Dr. Scott Lewis – California Dr. Paul Heersink - Colorado Dr. John Schachet – Colorado Dr. Kirk Howard – Florida Dr. Judith Zellers – Florida Dr. Robert LeSage – Florida Dr. Horace Deal – Georgia Drs. Roberta Hopkins and Kate Lopez – Indiana Dr. Richard Jarvis – Massacheuttes Drs. Nickol and Weideman – Maryland Dr. Jerold Wassel – Maryland Dr. Barry Weiner – Maryland Dr. Michael Wallace – Michigan |
Dr. Lee Rigel – Michigan Dr. Steven Wolfe – Nebraska Dr. Paul Berman – New Jersey Dr. Sean Phibbs – New Jersey Dr. Michael Blake – New Mexico Dr, Maurice Geldert – New Mexico Dr. James Beckwith – Nevada Dr. Bobby Christensen – Oklahoma Dr. Joe Hayley – Texas Dr. Moes Nasser – Deerbrook – Texas Dr. Moes Nasser – Willowbrook – Texas Dr. Glenn Ellisor – Texas Dr. Michael Caplan - Virginia Dr. Victor Connors – Wisconsin Dr. John Bonsett-Veal – Wisconsin Dr. Alan Rada – West Virginia |
This is just the beginning. Look to the next issue to continue the listing of doctors who are actively asking for donations to end refractive error blindness. This is Optometry’s Challenge and these doctors and staff have stepped up to be part of the solution.
HOW DO I ASK FOR DONATIONS?
The most effective approach we’ve found is to be as simple and direct as possible with the patient.
Find the three sentences that work best in your practice to convey this message:
(1) This is the “Charity of Choice’ of our practice.
(2) The doctors will match your donation (this shows confidence in the program).
(3) Here is some information for you to look over (give patient tear off sheet).
Variation…
(1) Dr. Jones supports Optometry Giving Sight as his “Charity of Choice’.
(2) He’ll match your donation because he believes in the program.
(3) Here’s some information for you to read.
That’s it. Three simple sentences to convey the message. The front office staff will find those three sentences that are most comfortable for them. One office manager says it simply “rolls off her tongue” now.
The in-office materials make it easy to save your staff words to ‘make the ask’. By giving the patient the tear-off sheet, the patient can simply check the box if they’d like to donate.
We find that 70-80% gladly donate but the key is in THE ASK. If no one asks – the patient doesn’t realize they have the chance to give.
We’re happy to train your staff to make the process easy for them to implement in the practice. Just ask!
YOU’LL HEAR FROM US IN THE NEW YEAR
We still have not connected with some of you due to the busy schedules you keep in the practice. That’s good in one way. It means that your practice is thriving! At the same time, OGS would like to get your practice started in Practice Giving in the new year as a worthwhile project for your practice in 2007.
One of our OGS staff will contact you in early 2007 to work with your practice to make the process as simple as possible to get started. The feedback we receive is that the key to implementing the Practice Giving Program is JUST DO IT!
END OF YEAR OPPORTUNITY TO GIVE SIGHT
If you would like to make a tax deductible contribution to Optometry Giving Sight with your charitable donations for 2006 just log onto www.givingsight.org to simply donate online. You will receive a 2006 tax deductible receipt. Your generosity at this time of year will create hope and opportunities for those in need in the new year and beyond. Thank you for your generous support!
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