Optometry Giving Sight in your practice
The concept behind Practice Giving is simple. Participating practices make a commitment to raising funds for Optometry Giving Sight in one of the ways listed below – and then invite their patients to contribute in some way.
Generally, this will be in the form of a small donation to Optometry Giving Sight when the patient comes into your office for an eye examination, new pair of glasses, or even a simple screw repair. This donation can be as little as a few dollars – and can be added to a patient’s invoice or collected separately – whichever is more convenient for the practice and/or patient.
So how can you and your practice get involved?
There are now three options:
Option A: Matching Donations
The practice invites the patient to make a small donation as described above, which the practice undertakes to match. This can be a one to one match, limited to a maximum monthly amount or a monthly guarantee.
Option B: Product Related Donations
The practice donates an agreed amount from the sale of one or more of its products (for example, $5 from the sales of every pair of glasses) and advises the patient that this amount will be donated to Optometry Giving Sight. The practice may also choose to display an authorised collection tin in their practice and to invite donations in return for screw repairs etc.
Option C: Special Promotions
The practice runs a special promotion incorporating either Option A or B above. This might be a regular monthly or quarterly promotion or it can be done annually – for example, in support of World Sight Day. Alternatively, a practice might donate its days revenue in support of one of our special promotions (e.g. World Sight Day) and encourage patients to contribute too if they wish.
Participation in the Practice Giving program also provides an opportunity for great practice publicity. Optometry Giving Sight can supply you with regular articles and information for your local papers, practice newsletters and even recall notices. It’s a great way to build your practice’s image in the community. Just check out the article from the Wetaskiwin Times Advisor and the excellent publicity it produced for Johnson, Oliver and Martin’s practice.
To find out more about how to participate in Practice Giving, click here or call 1-800-585-8265 or 670-2619 in Calgary, or email. Help create hope and opportunity for millions in need.
