I Care & ShareTM (formerly Seeing Eye to Eye) is based on the ‘buy one – give one’ principle.
Engage your patients by explaining that for every pair of glasses they buy, your practice makes a donation to give someone in an underserved community access to the vision care they need.
I Care & ShareTM is a great way of raising the profile of optometry, and your practice, in your community while giving sight – and hope – to people in need. Simply donate a set amount from the sale of every pair of glasses, frames, contact lenses, eye exam or another item or service you choose.
Most practices are choosing $2-$5 (£1-£2.50) per item, although some are donating more!
Here's what your colleagues are saying about I Care & Share:
Dr. Jeffrey Krohn and his staff from Fig Garden Optometry in Fresno, CA were looking for a way to engage their patients as well as giving back to people who are needlessly vision impaired. I Care & ShareTM was the perfect solution. They give a “promise” to their patients: “When you see better, you provide sight for another.” And since January 2011, Dr. Krohn’s practice has lived up to its promise and their donations have provided sight to the equivalent of 10,000 people in need!
"I Care & ShareTM, has been a great way to increase awareness with our patients on how little needs to be raised to improve the quality of eyesight for the less fortunate. We've certainly had great feedback from our patients and it has increased donations in our Optometry Giving Sight collection tin."Michael Quante, O.D., Eye Care Plus, Miami
"We have been donating $2 to Optometry Giving Sight for every frame sold since April 2007. It’s been very easy to implement in our practices. We mention it on our receipts and in our monthly newsletter and we have had only positive feedback from our patients. Our staff think it's great to be involved in such a worthy cause!"Sue Strachan, Strachan Eyecare
Giving Back with Fig Optometry - Since January 2011, Fig Garden Optometry has participated in a "Giving Back" program. When you are a patient at Fig Garden Optometry and you allow us the privilege of producing your new eyewear, we donate - on your behalf - to Optometry Giving Sight. Find out more here
Optometry Giving Sight will provide posters, brochures, a donation box and other promotional materials to display in your practice. We can also assist in securing local media coverage to highlight your practice’s involvement. Practices can also involve their patients by inviting them to make a donation for small services like frame adjustments or screw replacements.