"It is a massive boost for employees to know a company isn't just a money making machine.”
Sir Richard Branson, Founding Chairman, the Virgin Group
90% of Australian businesses who give to charities do so because it’s ‘a good thing to do, irrespective of the return for them.1
Corporate and industry sponsors play a key leadership role in the development of Optometry Giving Sight by underwriting costs of administration and fundraising.
This ensures that at least 85 percent of all money raised from optometrists, staff and patients is directed to projects which build effective, sustainable solutions to eliminate blindness and visual impairment due to uncorrected refractive error.
Opportunities for corporate sponsorship include strategic philanthropy, cause-related marketing, publicity through optometry trade media, workplace giving and matching gifts, employee fundraising and gifts-in-kind.
Why become a corporate sponsor?
83% of Americans think companies have a responsibility to help support causes.2
- Corporate social responsibility is more important than ever to your customers.
Becoming a sponsor shows your customers that you care.
In a 2004 survey, 48% of consumers surveyed switched brands, increased usage or tried or enquired about new products as a result of a Cause Related Marketing campaign.3
- Support customers who have made Optometry Giving Sight their International Charity of Choice and strengthen relationships with them by actively supporting their involvement in our fundraising activities, including the World Sight Day Challenge and Say YEStoday™ for a better tomorrow.
In 1997, 24% of the British public believed that when buying a product it was very important that the company showed a high degree of social responsibility. By 2002, this had risen to 44%.4
- Involve staff in a charity that is directly related to their area of professional interest and expertise.
1 2006 Federal Government’s report, Giving Australia: Research on Philanthropy in Australia
2 2007 Cone Cause Evolution Study
3 Business in the Community, Brand Benefits Survey, 2004
4 Annual CSR Study, MORI, 2002
